Email marketing can be an extremely profitable way to earn money online, but only if it is done properly. There are many ways to do email marketing wrong, either deliberately, or accidentally, and it is important that you know the differences before you try it.
Email marketing is also sometimes called permission marketing as it should always involve the willing permission of the recipient of any emails you send out. If you send out emails to a large number of people, and you do not gain their permission to do so first, it is usually called spam, or more kindly, unsolicited email.
In the physical world we are all familiar with direct mail pieces we receive from the postman. We may call it junk mail, but by and large we tolerate it. In the online world, the email equivalent of junk mail is not tolerated, and is in fact illegal. You can get into serious trouble with the law if you send out emails in bulk without permission.
Email marketing is also sometimes called permission marketing as it should always involve the willing permission of the recipient of any emails you send out. If you send out emails to a large number of people, and you do not gain their permission to do so first, it is usually called spam, or more kindly, unsolicited email.
In the physical world we are all familiar with direct mail pieces we receive from the postman. We may call it junk mail, but by and large we tolerate it. In the online world, the email equivalent of junk mail is not tolerated, and is in fact illegal. You can get into serious trouble with the law if you send out emails in bulk without permission.