An autoresponder is a software program that usually resides on a server, though it can be a desktop program as well. Its purpose is to respond to emails. While that is a simple action, most autoresponders are quite complex as they can also do a wide range of associated tasks.
Most Internet marketers use an autoresponder service. There are several available, but the best known and most popular autoresponder services are Aweberand Get Response . Being a member of these services will allow you to do just about anything that can be done with email.
The simple use of an autoresponders is when you are out of the office, perhaps on vacation for a week or so. You can set up a simple autoresponder that will most likely come with your hosting account to send an email back to every one received informing them that you are out of office and that you will reply as soon as you return.
A more sophisticated way to use autoresponders is to set up a series of messages to be sent out on a pre-determined time span. This is used frequently when someone signs up for a monthly newsletter at a site. The newsletters can be pre-loaded into the autoresponder and sent out automatically at the rate of one a week or one a month, or whatever other time period is preferred.
Research suggests that a potential customer requires, on average, exposure to an offer on seven separate occasions before they will be persuaded to purchase. The autoresponder is ideal for achieving this.
Many Internet marketers include on their product sales page a free gift that is related to the main product. In order to receive this gift, visitors have to submit their name and email address through an online form. This activates the autoresponder.
Submitting the form triggers the immediate sending of the free gift to the email supplied by the person who signed up. They are then placed in line to receive a further seven or more emails over the course of several weeks, spaced perhaps three or four days apart.
Each email reiterates the benefits of the main product using a slightly different angle each time. The theory is that by the time they receive the last email they will be persuaded to purchase the product. Tests show that this works very well too, and apart from the initial setting up, it all works automatically with no further effort on the part of the Internet marketer.
Because of the extent of spam, or unsolicited email, these days, those who use autoresponders have to be careful that they don't get branded as spammers. The most commonly employed way around this is the double optin.
When someone submits their name and email address through a form on a website to receive a newsletter or a free gift, an autoresponder will immediately send them an email that has an activation link embedded in it.
The message in the email will tell them that it is important to know that they really did ask for the information, and if this is so, could they please click the link to verify it. In this way they effectively sign up twice, or double optin.
Most Internet marketers use an autoresponder service. There are several available, but the best known and most popular autoresponder services are Aweberand Get Response . Being a member of these services will allow you to do just about anything that can be done with email.
The simple use of an autoresponders is when you are out of the office, perhaps on vacation for a week or so. You can set up a simple autoresponder that will most likely come with your hosting account to send an email back to every one received informing them that you are out of office and that you will reply as soon as you return.
A more sophisticated way to use autoresponders is to set up a series of messages to be sent out on a pre-determined time span. This is used frequently when someone signs up for a monthly newsletter at a site. The newsletters can be pre-loaded into the autoresponder and sent out automatically at the rate of one a week or one a month, or whatever other time period is preferred.
Research suggests that a potential customer requires, on average, exposure to an offer on seven separate occasions before they will be persuaded to purchase. The autoresponder is ideal for achieving this.
Many Internet marketers include on their product sales page a free gift that is related to the main product. In order to receive this gift, visitors have to submit their name and email address through an online form. This activates the autoresponder.
Submitting the form triggers the immediate sending of the free gift to the email supplied by the person who signed up. They are then placed in line to receive a further seven or more emails over the course of several weeks, spaced perhaps three or four days apart.
Each email reiterates the benefits of the main product using a slightly different angle each time. The theory is that by the time they receive the last email they will be persuaded to purchase the product. Tests show that this works very well too, and apart from the initial setting up, it all works automatically with no further effort on the part of the Internet marketer.
Because of the extent of spam, or unsolicited email, these days, those who use autoresponders have to be careful that they don't get branded as spammers. The most commonly employed way around this is the double optin.
When someone submits their name and email address through a form on a website to receive a newsletter or a free gift, an autoresponder will immediately send them an email that has an activation link embedded in it.
The message in the email will tell them that it is important to know that they really did ask for the information, and if this is so, could they please click the link to verify it. In this way they effectively sign up twice, or double optin.
