Google AdWords is a pay-per-click advertising program. When you perform a search on Google, the results will be in the main body of the page, and over on the right-hand side will be a column of small adverts, each with a link to a web page.
These are AdWords ads, and if you click on a link in any of the small ads, the person who is running that particular ad will have to pay Google a certain amount. This is what is meant by pay-per-click.
1. You need to create a Google AdWords account before you can use Google AdWords. The main account creation page from the link above has an excellent Help section. The AdWords Beginner's Guide is a good place to start:https://adwords.google.com/support/aw/bin/answer.py?hl=en-GB&answer=153759
2. You should start by finding the best keywords and phrases to use in your AdWords ad. These are the keywords you will bid on. They will obviously be highly relevant to the product or service you are selling. Start by using the Google keyword tool: https://adwords.google.com/select/KeywordToolExternal
3. Enter a broad relevant term in the field, enter the characters in the field indicated, and click the "Get keyword ideas" button. This will return a list of keywords and phrases. Look for keywords that have a good search count and relatively low competition. In the "Choose columns to be displayed" drop down box, choose "Show Estimated Avg CPC." This will show you how much each keyword is likely to cost you for every click. Choose several good keywords with a cost per click that you can afford.
4. Log into your Google AdWords account. Click on the Campaigns tab, and click on the New Campaign button. Give your ad campaign a name and follow the instructions on the page, choosing the options that apply. Be careful setting your budget per day. Keep this fairly low until you get used to what happens. Keep your budget to what you can afford.
5. When you click Save and Continue at the bottom of the page, you will be taken to the Create Ad Group page. Name the ad group and create an ad. Enter your keywords in the box and click the Save Ad Group button.
6. On the next page your ad should be ready to go live. Enable it through the drop down box next to the green circle next to the keyword.
There are other things you can do to make your ad work better for you. Browse through the Google AdWords account interface. There are plenty of Help sections available, so make use of them.
Start off slowly and cautiously. You can lose a lot of money with Google AdWords if you are hasty and careless. Set up a second ad for the same keyword and test it against the first one. When you see that one of the ads is clearly performing better than the other, keep that one and start a new second ad. Always test and keep the best performing ad, deleting the least performing ad and replacing it with another.
These are AdWords ads, and if you click on a link in any of the small ads, the person who is running that particular ad will have to pay Google a certain amount. This is what is meant by pay-per-click.
1. You need to create a Google AdWords account before you can use Google AdWords. The main account creation page from the link above has an excellent Help section. The AdWords Beginner's Guide is a good place to start:https://adwords.google.com/support/aw/bin/answer.py?hl=en-GB&answer=153759
2. You should start by finding the best keywords and phrases to use in your AdWords ad. These are the keywords you will bid on. They will obviously be highly relevant to the product or service you are selling. Start by using the Google keyword tool: https://adwords.google.com/select/KeywordToolExternal
3. Enter a broad relevant term in the field, enter the characters in the field indicated, and click the "Get keyword ideas" button. This will return a list of keywords and phrases. Look for keywords that have a good search count and relatively low competition. In the "Choose columns to be displayed" drop down box, choose "Show Estimated Avg CPC." This will show you how much each keyword is likely to cost you for every click. Choose several good keywords with a cost per click that you can afford.
4. Log into your Google AdWords account. Click on the Campaigns tab, and click on the New Campaign button. Give your ad campaign a name and follow the instructions on the page, choosing the options that apply. Be careful setting your budget per day. Keep this fairly low until you get used to what happens. Keep your budget to what you can afford.
5. When you click Save and Continue at the bottom of the page, you will be taken to the Create Ad Group page. Name the ad group and create an ad. Enter your keywords in the box and click the Save Ad Group button.
6. On the next page your ad should be ready to go live. Enable it through the drop down box next to the green circle next to the keyword.
There are other things you can do to make your ad work better for you. Browse through the Google AdWords account interface. There are plenty of Help sections available, so make use of them.
Start off slowly and cautiously. You can lose a lot of money with Google AdWords if you are hasty and careless. Set up a second ad for the same keyword and test it against the first one. When you see that one of the ads is clearly performing better than the other, keep that one and start a new second ad. Always test and keep the best performing ad, deleting the least performing ad and replacing it with another.
