Niche marketing refers to a style of marketing that focuses on a subset of a main subject area. An example of a niche could be, for example, "dog collars" taken from the broader subject area of "pet accessories." Another niche within this broad subject could be "hamster balls," the transparent plastic balls that hamsters are placed in that enables them to run around safely.
The advantages of marketing to a niche, as opposed to marketing to the broader subject area, is that you can be much more targeted. When you target potential buyer in a precise manner, they are much more likely to purchase. This makes niche marketing a more profitable type of activity.
For example, if you try to market to people who are interested in the broad subject area of "dogs," you don't really know what it is that interests them most. They may want to train a dog, find a dog collar, or perhaps they are looking for a particular breed of dog to buy as a pet. The possibilities are endless, and you simply cannot market effectively to every possibility.
When you narrow down the subject area from "dogs" to "dog collars" you are targeting a small segment of the broader topic. There won't be nearly as many people interested in "dog collars" as there are interested in "dogs," but they will know exactly what they want - dog collars and nothing but dog collars! This is why niche marketing is so much easier and so much more effective too.
You can focus down even further, if the market will support it. The topic of "black leather dog collars with silver studs" is extremely focused. If you are selling exactly that, then someone searching for that exact term will love you if they should find you in the search engine results. In fact, they will love you so much that they will very likely buy your product instantly. That's the power of real niche marketing.
Another good thing about niche marketing is that the more focused terms invariably have more words to describe them. These are the so-called long-tail keywords. They are usually easier to rank for in the search engines as they usually have lower competition levels.
If, in our last example, we wanted to target "black leather dog collars with silver studs," it would most likely to easy to make a web page rank well for that term. The page would probably not receive very many visitors, perhaps just one or two a day, but the conversion rate would be likely to be high.
In other words, most of the people visiting the page from that long keyword phrase would very likely be looking to buy a "black leather dog collars with silver studs." Finding your page selling that exact item would in all probability trigger an immediate buying spree. That's niche marketing in action.
By now you should be able to see how you can incorporate niche marketing into your marketing drive. Think in terms of being highly specific and laser targeted, and not broad and vague.
Think of it this way; if you were looking for somewhere you could buy a dog collar, would you only type "dogs" into the search engine? No, you would narrow down your search until you found what you were seeking. Think like a searcher and you'll become good at niche marketing.
The advantages of marketing to a niche, as opposed to marketing to the broader subject area, is that you can be much more targeted. When you target potential buyer in a precise manner, they are much more likely to purchase. This makes niche marketing a more profitable type of activity.
For example, if you try to market to people who are interested in the broad subject area of "dogs," you don't really know what it is that interests them most. They may want to train a dog, find a dog collar, or perhaps they are looking for a particular breed of dog to buy as a pet. The possibilities are endless, and you simply cannot market effectively to every possibility.
When you narrow down the subject area from "dogs" to "dog collars" you are targeting a small segment of the broader topic. There won't be nearly as many people interested in "dog collars" as there are interested in "dogs," but they will know exactly what they want - dog collars and nothing but dog collars! This is why niche marketing is so much easier and so much more effective too.
You can focus down even further, if the market will support it. The topic of "black leather dog collars with silver studs" is extremely focused. If you are selling exactly that, then someone searching for that exact term will love you if they should find you in the search engine results. In fact, they will love you so much that they will very likely buy your product instantly. That's the power of real niche marketing.
Another good thing about niche marketing is that the more focused terms invariably have more words to describe them. These are the so-called long-tail keywords. They are usually easier to rank for in the search engines as they usually have lower competition levels.
If, in our last example, we wanted to target "black leather dog collars with silver studs," it would most likely to easy to make a web page rank well for that term. The page would probably not receive very many visitors, perhaps just one or two a day, but the conversion rate would be likely to be high.
In other words, most of the people visiting the page from that long keyword phrase would very likely be looking to buy a "black leather dog collars with silver studs." Finding your page selling that exact item would in all probability trigger an immediate buying spree. That's niche marketing in action.
By now you should be able to see how you can incorporate niche marketing into your marketing drive. Think in terms of being highly specific and laser targeted, and not broad and vague.
Think of it this way; if you were looking for somewhere you could buy a dog collar, would you only type "dogs" into the search engine? No, you would narrow down your search until you found what you were seeking. Think like a searcher and you'll become good at niche marketing.
