Niche marketing refers to a style of marketing that focuses on a subset of a main subject area. An example of a niche could be, for example, "dog collars" taken from the broader subject area of "pet accessories." Another niche within this broad subject could be "hamster balls," the transparent plastic balls that hamsters are placed in that enables them to run around safely.
The advantages of marketing to a niche, as opposed to marketing to the broader subject area, is that you can be much more targeted. When you target potential buyer in a precise manner, they are much more likely to purchase. This makes niche marketing a more profitable type of activity.
For example, if you try to market to people who are interested in the broad subject area of "dogs," you don't really know what it is that interests them most. They may want to train a dog, find a dog collar, or perhaps they are looking for a particular breed of dog to buy as a pet. The possibilities are endless, and you simply cannot market effectively to every possibility.
When you narrow down the subject area from "dogs" to "dog collars" you are targeting a small segment of the broader topic. There won't be nearly as many people interested in "dog collars" as there are interested in "dogs," but they will know exactly what they want - dog collars and nothing but dog collars! This is why niche marketing is so much easier and so much more effective too.
The advantages of marketing to a niche, as opposed to marketing to the broader subject area, is that you can be much more targeted. When you target potential buyer in a precise manner, they are much more likely to purchase. This makes niche marketing a more profitable type of activity.
For example, if you try to market to people who are interested in the broad subject area of "dogs," you don't really know what it is that interests them most. They may want to train a dog, find a dog collar, or perhaps they are looking for a particular breed of dog to buy as a pet. The possibilities are endless, and you simply cannot market effectively to every possibility.
When you narrow down the subject area from "dogs" to "dog collars" you are targeting a small segment of the broader topic. There won't be nearly as many people interested in "dog collars" as there are interested in "dogs," but they will know exactly what they want - dog collars and nothing but dog collars! This is why niche marketing is so much easier and so much more effective too.
